BET ON ME, SUBOI

DIGITAL SINGLE COVER

2019


Bet On Me is Suboi's latest single. It is a journey into the future, a transition as we follow Suboi on her transforming journey into a mother. Concept = (Background) + ( 🍊) that helped accentuate the celebration of her journey, motherhood and luck. Work of Rice Creative, creative direction by Mark Bain, art direction by Nick Hum, photograph by Duong Gia Hieu and design by me.


👉PROCESS 👈



SPOTIFY AD TEMPLATES

DIGITAL AD TEMPLATES

2019


Spotify Ad Template design for Southeast Asia Artists included 4 types of template, 4 different sizes each set: the 2 first types were built based on Spotiify guideline and the other 2 are creative ones. Work of Rice Creative, designed by Lead designer: Loi Xuan Ly and me.

TR:

BRAND CONCEPT, IDENTITY, PACKAGING

2017


Tr: (pronnouced as troo) is a Semi-permanent hairdye brand in NYC. Inspiring from the fact that people usually hide behind safe and ordinary look everyday, I developed a brand idenity that allows everyone to embrace & celebrate their individualism-- their true (tr:) colors.


Student project at Parsons The New School for Design
Instructor — Sarah Deford Moser and Patrick Iadanza


CHO

BRAND CONCEPT, IDENTITY

2017



CHO is the future of how we do grocery, a brand that could bring the idea that best produce can come from within vertical farming with an affordable price just like traditional wet market but better to people’s minds. Therefore, I developed a fresh&fun-looking grocery brand identity that enhanced the idea of trust - the essense that already exists within the traditional wet market between sellers and customers. I worked with illustrator Ducxcao to create a series of quirky and friendly illustration.


Student project at Parsons The New School for Design
Instructor — Sarah Deford Moser and Patrick Iadanza
Illustration: Ducxcao

BLOSSOM

SILKSCREEN PRINTING

2017


A silly series of illustration describing my feeling walking down the streets of NYC.


Student project at Parsons The New School for Design
Instructor — Marie Dormuth