CHO

BRAND CONCEPT, IDENTITY

2017



CHO is the future of how we do grocery, a brand that could bring the idea that best produce can come from within vertical farming with an affordable price just like traditional wet market but better to people’s minds. Therefore, I developed a fresh&fun-looking grocery brand identity that enhanced the idea of trust - the essense that already exists within the traditional wet market between sellers and customers. I worked with illustrator Ducxcao to create a series of quirky and friendly illustration.


Student project at Parsons The New School for Design
Instructor — Sarah Deford Moser and Patrick Iadanza
Illustration: Ducxcao