BRAND CONCEPT, IDENTITY, PACKAGING
Tr: (pronnouced as troo) is a Semi-permanent hairdye brand in NYC. Inspiring from the fact that people usually hide behind safe and ordinary look everyday, I developed a brand idenity that allows everyone to embrace & celebrate their individualism-- their true (tr:) colors.
Student project at Parsons The New School for Design
Instructor — Sarah Deford Moser and Patrick Iadanza